Hi, I'm Laura-

the "Story" in Story & Systems Co.

I've always been drawn to both creativity and strategy. In high school, I earned an arts-endorsed diploma in theater, where I fell in love with storytelling, design, and bringing ideas to life. Later, I pursued Engineering, embracing problem-solving, organization, and systems - but I always felt like I was missing my creative outlet.

Over the years, I built several businesses on the side, each with a different purpose and audience. No matter what the business was, I always found myself most excited about creating the brand, developing the social media presence, and finding thoughtful ways to connect with people. Eventually, I realized that it wasn't just my favorite part of building a business - it was what I was meant to do.

Today, through Story & Systems Co., I help entrepreneurs build brands that are both beautiful and strategic. I love helping businesses tell their story with clarity, confidence, and intention.

I believe the strongest brands are built where thoughtful storytelling meets strategic systems, and I'd love to help you create yours.

Hi, I'm Michelle -

the "Systems" in Story & Systems Co.

Like many small business owners, I started my entrepreneurial journey doing what I love - in my case helping families as a pediatric sleep consultant. But it didn't take long to realize that running a business involves so much more than serving clients.

Websites, email marketing, automations, funnels, social media, CRMs, and countless behind-the-scenes systems quickly became part of my everyday life. And to my surprise, I discovered that I genuinely love this side of business. With my background in Engineering and a natural passion for strategy, systems, and technology, I found myself enjoying the challenge of creating systems and processes that make businesses run more efficiently.

In early 2026, I felt called to help other business owners who are passionate about their work but don't have the time (or desire) to manage all the tech and systems behind the scenes.

Today, I partner with small businesses to simplify operations, streamline processes, and implement systems that save time, reduce overwhelm, and create space for growth.

I love supporting passionate women entrepreneurs and helping them spend less time managing their business and more time doing what they love.

"Working with Michelle and Laura has been one of the best investments I've made in building my business. Together, they're an incredible team. They communicate seamlessly, are highly organized, and make sure your website and social media feel like one cohesive brand.

Michelle did an amazing job bringing my vision to life through my website, patiently working through every revision until it felt exactly right. Laura took that same vision and translated it beautifully across my social media and branding. Their collaboration made the entire process smooth, with clear communication, organized action items, and alignment every step of the way.

If you're building a new brand or refreshing an existing one, I highly recommend working with Michelle and Laura. Their creativity, professionalism, and dedication are unmatched, and they truly care about bringing your vision to life."

-Monica L.

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